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Three things that you can do today to reset and find happiness... Why do we do adventure sports like snowboarding and skiing? I can sum it up in one word. Freedom.  When we were kids, life was about three things: discovery, creativity and play. Somehow, the older we got, the less we played, the less we discovered, and the less we created. With so many obligations from family, bills, and personal goals, it can be easy to get overwhelmed. Along the way, we lose that passion and se …

What stood out the most to you this year, overall? Nate: I would say that the outstanding product was quite surprising to me. Nitro came up with a really solid deal - a no-compromise board/binding combo for $399. I took a bunch of laps on this setup and was very surprised with how well it handled a variety of conditions. Whether bombing groomers or taking park laps, the 2017 Nitro SFU is a solid combo for an insane price. RyGo: While I didn't get to ride this year as I was running a camera the …

Extreme "Dry" Skiing With Audi Winter is coming...or is it? The "mitten state" is experiencing some seriously weird weather. With temperature jumps between 30- and 60-degrees (Fahrenheit), no snow, and no frozen lakes, we find ourselves in a weird in-between area of recreation. Too cold to kite, yet too warm and no snow to enjoy skiing and snowboarding. Sure, we could go out for a hike, but...what fun is that? (Just kidding, hiking is pretty fun. You know, walking and whatnot.) Audi has cha …

SNOWCITIES - Episode 1: Michigan Snow has officially hit in Michigan, and it looks like it's here to stay. While some people may be building up their blanket and hot cocoa inventory, others are out testing the slopes and feeling the winter breeze hit like an icy ton of bricks. While Michigan is not always the first place skiers think of when they imagine beautiful slopes, there is plenty to be seen and conquered in the Michigan cities. Mike Hornbeck, an Allegan native, shows that everyone ca …

Streif Trailer If you're interested in the skiing world in any way, you'll obviously know about Streif. Streif can be considered one of the most dangerous downhill race courses in the world. With an average gradient of 27% and a maximum gradient of 85%, only the strong-willed and courageous brave this track. Red Bull shows us Streif in a new light, showing the passion behind every run, and the danger that can be seen along the way. This trailer has us pumped for the next skiing season, an …

shrEdit Film Festival HighlightsA mountain of pizza, a copious amount of free swag, and videos highlighting some of West Michigan's most awesome shredders. We had an absolute blast for our 3rd annual shrEdit Film Fest! What is shrEdit?shrEdit is a film festival sponsored by MACkite Boardsports, Mulligan's Hollow, and our brands, including Rome, Never Summer ThirtyTwo, Switchback, Sandbox, and Airblaster. Shredders submit their videos either through Vimeo or YouTube and are judged by represe …